As I continue to work with customers, the discussion around data center cloud strategies is definitely heating up. Many organizations are well on their way to creating a cloud / virtual data center strategy while many others are realizing an urgent need to define and execute a strategy. One thing I've noticed is that most organizations are "customizing" cloud to meet their organizational needs rather than someone’s definition of cloud computing. That said, and at the risk of generalizing, check out the Data Center Knowledge
article on "Five Reasons to Own Your Cloud
" for some good guidelines to shape the discussion.